What do you think is more popular…the AFL Grand final…or Video games?
According to the Australia Plays 2023 report from the Interactive Games & Entertainment Association and Bond University Video Games win hands down.
The data revealed that 81% of Australians engage with video games (up 14 percent from the previous report)—outpacing the 56% who watched the AFL Grand Finals.
Along with the numbers, the report showcases gaming’s positive aspects: players often excel in various areas, employ games for mental health, and find joy in the social facets.
To dig into the Australia plays report listen to the podcast episode below.
