Samsung’s New Foldables are a Hit

Samsung Electronics has officially launched its newest foldable and wearable devices in Australia today, marking the local availability of the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, and Galaxy Watch Ultra2.

The launch comes off the back of Samsung Electronics Australia’s most successful foldable pre-order period to date, recording solid double-digit growth year-on-year. According to Samsung, the new lineup has drawn its highest number of switchers new to the brand—led by the Galaxy Z Fold8—alongside an influx of younger Australian buyers drawn to the portability and pocket-friendly form factor.

Australia’s Top Colour Choices

Pre-order data revealed clear local preferences across the lineup:

  • Galaxy Z Fold8: Graphite and Lavender
  • Galaxy Z Fold8 Ultra: Violet Shadow and Graphite
  • Galaxy Z Flip8: Pink and Graphite

Focus on AI, Security, and Distinct Form Factors

Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia, highlighted the company’s focus on a comprehensive ecosystem:

“We are committed to delivering Australians a mobile experience that goes beyond the hardware – spanning security, service, software and Galaxy AI – reflected in our latest, most complete Galaxy foldable and wearable line-up yet. Our all-new Galaxy devices are anchored by AI that aims to make everyday life more convenient and meaningful, while paired with our strong privacy assurance via our Knox-defence grade security solution.”

Chou added that each device in the new foldable and wearable range is designed to cater to distinct Australian lifestyles, reinforcing investment in experiences beyond standard smartphone and smartwatch functionality.

Expanding the Foldable Lineup

Now in its eighth generation of foldable innovation, Samsung’s latest range targets entertainment, productivity, and on-the-go creativity:

  • Galaxy Z Fold8: Features a first-of-its-kind passport-inspired form factor, making it Samsung’s lightest Galaxy Z Fold device yet. It integrates Galaxy AI, high-performance hardware, and an advanced dual 50MP camera system designed to switch effortlessly between quick tasks and immersive reading, viewing, or gaming.
  • Galaxy Z Fold8 Ultra: Built as Samsung’s most advanced foldable, it boasts an expansive 8-inch display, Ultra-grade camera capabilities, all-day battery life, and flagship performance aimed at heavy multitasking and content creation.
  • Galaxy Z Flip8 & Wearables: Joining the foldables are the compact Galaxy Z Flip8, alongside the new Galaxy Watch9 and Galaxy Watch Ultra2 wearables, all available in Australia starting today.

Galaxy Z Flip 8 and Z Fold 8 Pricing

ModelRRPMemoryColourOnline Exclusive
Galaxy Z Fold8$359916GB + 1TBCreamGraphiteLavenderPistachio
$299912GB + 512GB
$269912GB + 256GB
Galaxy Z Fold8 Ultra$389916GB + 1TBCreamGraphiteViolet ShadowGreen Shadow
$329912GB + 512GB
$299912GB + 256GB
Galaxy Z Flip8$224912GB + 512GBCreamGraphitePinkMint
$194912GB + 256GB