TikTok users in Australia are spending 42 hours a month on the platform.
This astonishing statistic was revealed in The Digital 2024 Australia report from Meltwater and We are social.
This revelation, alongside other key findings, highlights the evolving landscape of media consumption habits among Australians.
Along with TikTok, Facebook remains a dominant force, with Australians spending an average of over 20 hours per month on the platform.
The report also emphasises the role of social media in brand engagement, with 58% of users turning to social networks for information about products and services, fuelling a surge in online shopping, particularly in categories like electronics and fashion.
You can find the full report HERE. (pdf)
