Australia’s first-ever digital experience index was launced today by enterprise application software company SAP, revealing how well (an in some cases how poorly) Australia’s largest brands deliver the digital experience consumers want. So what exactly makes for a delightful digital experience? Today I spoke with Jennifer Arnold, head of marketing at SAP Australia. Listen below.
Smartphones are becoming the travel agent in your pocket with online travel bookings on the rise. Tripadvisor’s Tripbarometer connected traveller report reveals that the amount of people using mobile apps to book their accommodation over the past year has doubled from 4 to 8 percent. These connected travellers are also more likely to want to have their smartphone with[Read More…]
Earlier today LG Electronics announced that they would be placing the very first 4K (Ultra HD) OLED TVs on store shelves in Australia this week. So what does all this mean? You could be forgiven for thinking this is just another TV to add to the many others on the market, but once you get the details…and take a look,[Read More…]
Mobile phones are part of every day life for most of us but when mixed with driving you could land yourself in some real trouble – It could be fine from the police…or worse a traffic accident resulting or injury or death. The solution is of course making sure that any mobile use while driving is completely hands free. [Read More…]
American Express is pushing though the world of discount coupons to offer their card holders special deals with retailers by letting them load them them directly onto their cards. It’s the relaunch of AMEX Offers. Today I spoke with Dean Chadwick, Vice President Consumer Acquisition & Loyalty at American Express, about what exactly is on offer and the global shift to mobile content[Read More…]
