Apparently, it’s not cool to Google anymore.
Search habits are shifting, especially among Gen Z with a recent study by Bernstein Research finding that nearly 45% of Gen Z now turns to social media platforms like TikTok and Instagram for everything from restaurant recommendations to product searches.
This marks a departure from the traditional use of search engines, as younger generations lean toward visual, interactive content. With platforms tailoring their features to meet this demand, it’s clear that the way we look for information is changing fast.
That’s being said…if you wanted to find more information about this research, you can just Google it.
Or read it on Yahoo!
