Thanks to the Internet we’ve seen a trend of cross-border shopping growing over the last few years, but it’s not just Australians shopping online from other countries, it works both days.
According to a new report from PayPal 18 percent of cross-border shoppers from America will spend 2.3 billion dollars on Australian goods this year ,2.3 billion dollars of sales will come from china and demand is expected to triple over five years.
The report reveals the top reasons for shopping online from overseas merchants are: “buying online to save money” (80%) and “more variety that cannot be found locally” (79%). Cross-border shoppers are not just looking for an online discount, but also searching overseas for high-quality, authentic items.
Safety and trust are key drivers with 9 out of 10 claiming buyer protection is critical.
So who are Australian businesses selling to?
The top five fastest-growing PayPal Australia export markets in 2012 include (year on year growth):
Thailand – 105%
Russia – 67%
Israel – 55 %
China – 44%
Hong Kong – 41%
This is good news if you’re a business looking to expand new new markets with PayPal suggesting that that the key to accessing these cross-border shoppers is to use a trustworthy online payment system. The video below outlines a great success story from Brisbane based company Black Milk Clothing.
