More than half of the world’s population is now on social media.
According to new data from Hootsuite and We are social, as of last month, 51 percent of the global population now uses social media with YouTube, Whatsapp, Facebook Messenger and Tik Tok the most used platforms.
Some of the other key stats from Hootsuite & We Are Social’s Digital 2020 July Global Statshot Report include;
• 33% of Australians said they spent more time using social media in recent weeks with social media use in Australia growing by 6% since the same time last year.
• When asked if they planned to keep working from home after the pandemic, 23% of Australians said they would, behind the rest of the world at 27%.
• People spent an average of 6 hours and 42 minutes per day using the internet, 90% of which was via a smartphone.
• 62% of Australians are concerned about the misuse of their personal data, while 64% were concerned about misinformation on the internet.
• 19% of Australians said they would continue using video conferencing platforms after the pandemic, compared to the global average of 35%.
• Australia saw the largest growth in the download of education apps with +190%, compared to the global average of 90%.
• Zoom was the most used video conferencing platform in June with 300 million meeting participants per day.
You can access the full report at https://hootsuite.com/resources/digital2020-q3-update
