Ever heard a song on the radio and wanted to know what is was right away?  Shazam can give you the details right away.

This clever music recognition app has been listening in to music and delivering title and artist info since 2007 and has 7 million users in Australasia, but more recently Shazam has moved into the world of advertising.

Just like Shazam can listen in to music and tell you what the song is and who sings it, Shazam is now being trained to listen into TV, radio and even cinemas ads and deliver more content on the product being advertised.

To see how it works, grab the Shazam App for your mobile device then use it while playing the video below.