Traditional ‘bricks & mortar’ Australian small businesses are looking to shift to operate entirely online in the future. That’s one of the key findings in The Economy of Shopping Small report, commissioned by American Express.
The report also highlights many of the risks of shifting to an ‘online only’ business, however it also reveals that 65 per cent of consumers believe small businesses need to go online if they are going to survive.
As part of Shop Small month, an initiative of American Express to shine the spotlight on Australian small businesses, I spoke with Brian Walker, CEO and founder of The Retail Doctor group. Brian speaks to the need for small business to embrace an online strategy to connect with customers. Listen below.
American Express encourages all Australians to support the movement and ‘Shop Small’ this November. To learn more visit www.shopsmall.com.au
