{"id":7088,"date":"2019-11-13T11:21:32","date_gmt":"2019-11-13T00:21:32","guid":{"rendered":"https:\/\/www.techdaily.com.au\/b2\/?p=7088"},"modified":"2019-11-13T11:21:32","modified_gmt":"2019-11-13T00:21:32","slug":"small-business-shifts-to-digital-to-survive","status":"publish","type":"post","link":"https:\/\/techdaily.com.au\/b2\/small-business-shifts-to-digital-to-survive\/","title":{"rendered":"Small Business Shifts to Digital to Survive"},"content":{"rendered":"<p>Traditional &#8216;bricks &amp; mortar&#8217; Australian small businesses are looking to shift to operate entirely online in the future.\u00a0 That&#8217;s one of the key findings in <strong><em>The<\/em><\/strong><em> <strong>Economy of Shopping Small <\/strong><\/em>report, commissioned by American Express.<\/p>\n<p>The report also highlights many of the risks of shifting to an &#8216;online only&#8217; business, however it also reveals that 65 per cent of consumers believe small businesses need to go online if they are going to survive.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft \" src=\"https:\/\/www.americanexpress.com\/content\/dam\/amex\/au\/shop-small\/new\/SS_logo.png\" width=\"156\" height=\"156\" \/>As part of Shop Small month, an initiative of American Express to shine the spotlight on Australian small businesses, I spoke with Brian Walker, CEO and founder of The Retail Doctor group.\u00a0 Brian speaks to the need for small business to embrace an online strategy to connect with customers.\u00a0 Listen below.<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-7088-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.whooshkaa.com\/show\/5521\/episode\/462997.mp3?_=1\" \/><a href=\"https:\/\/media.whooshkaa.com\/show\/5521\/episode\/462997.mp3\">https:\/\/media.whooshkaa.com\/show\/5521\/episode\/462997.mp3<\/a><\/audio>\n<p>American Express encourages all Australians to support the movement and \u2018Shop Small\u2019 this November. To learn more visit <a href=\"http:\/\/www.shopsmall.com.au\">www.shopsmall.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional &#8216;bricks &amp; mortar&#8217; Australian small businesses are looking to shift to operate entirely online in the future.\u00a0 That&#8217;s one of the key findings in The Economy of Shopping Small report, commissioned by American Express. The report also highlights many of the risks of shifting to an &#8216;online only&#8217; business, however it also reveals that 65 per cent of consumers<a class=\"more-link\" href=\"https:\/\/techdaily.com.au\/b2\/small-business-shifts-to-digital-to-survive\/\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":7089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[829,824,825],"tags":[1202,1089,1902,1477,911],"class_list":["post-7088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-news","category-tips-2","tag-american-express","tag-amex","tag-retail-doctor","tag-shop-small","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Shifts to Digital to Survive - Tech Daily with Andy Wells<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techdaily.com.au\/b2\/small-business-shifts-to-digital-to-survive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Shifts to Digital to Survive - Tech Daily with Andy Wells\" \/>\n<meta property=\"og:description\" content=\"Traditional &#8216;bricks &amp; mortar&#8217; Australian small businesses are looking to shift to operate entirely online in the future.\u00a0 That&#8217;s one of the key findings in The Economy of Shopping Small report, commissioned by American Express. 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