{"id":9295,"date":"2025-11-05T15:59:56","date_gmt":"2025-11-05T04:59:56","guid":{"rendered":"https:\/\/www.techdaily.com.au\/b2\/?p=9295"},"modified":"2025-11-05T15:40:42","modified_gmt":"2025-11-05T04:40:42","slug":"report-aussies-online-41-hours-a-week","status":"publish","type":"post","link":"https:\/\/techdaily.com.au\/b2\/report-aussies-online-41-hours-a-week\/","title":{"rendered":"Report: Aussies Online 41 Hours a Week"},"content":{"rendered":"<h3>Australians Now Spend a Full-Time Job&#8217;s Worth of Hours Online<\/h3>\n<p>A new report shows Aussies are clocking an average of 41 hours per week on the internet, with social media taking up nearly half that time.<\/p>\n<p>If you feel like you&#8217;re &#8220;always online,&#8221; you&#8217;re not wrong. A major new report on Australia&#8217;s digital habits found we&#8217;re spending an average of <b>41 hours per week online<\/b>.<\/p>\n<p>That&#8217;s more than a standard full-time job and well above the global average of 33 hours.<\/p>\n<p>The <a href=\"https:\/\/palink.co\/l\/pa1da4ee0ed25a030ac3bbb4ab653c472a\" target=\"_blank\" rel=\"noopener\">&#8220;Digital 2026: Australia&#8221;<\/a> report, released today, paints a clear picture of a nation glued to its screens. Here are the key takeaways.<\/p>\n<h3>Social Media is Catching Up to Google<\/h3>\n<p>Here\u2019s a major shift: social media is now almost as popular as search engines for researching brands. The report found <b>6 in 10 Australians use social platforms<\/b> (like TikTok, Instagram, or forums) to check out products and services each month.<\/p>\n<h3>We Really Love Reddit<\/h3>\n<p>It turns out Australians are huge fans of Reddit. Our usage is <b>three times higher than the global average<\/b>, and it&#8217;s now the country&#8217;s fifth most-visited website. Users are also spending more time on Reddit per session than on Facebook or Instagram, signalling a new hotspot for dedicated communities.<\/p>\n<h3>YouTube is Still the Undisputed King<\/h3>\n<p>Despite the competition, YouTube continues to dominate our attention.<\/p>\n<ul>\n<li>It reaches a massive 80% of Aussie internet users (21 million people).<\/li>\n<li>We spend more than 11 minutes per session on the app, longer than any other platform.<\/li>\n<\/ul>\n<p>But here\u2019s the surprise: YouTube&#8217;s biggest advertising audience isn&#8217;t teenagers. It&#8217;s <b>women aged 65 and over<\/b>, followed by women aged 35\u201344.<\/p>\n<h3>We\u2019re Using AI, But We\u2019re Wary<\/h3>\n<p>While about 30% of Australians say they use ChatGPT monthly, we remain some of the least enthusiastic people in the world about AI. Only 34% of us are &#8220;excited&#8221; about it.<\/p>\n<p>Even so, AI is quietly changing how we find information. ChatGPT alone is responsible for 85% of all web traffic that comes from a chatbot.<\/p>\n<h3>Other Quick Facts from the Report<\/h3>\n<ul>\n<li><b>TikTok Time:<\/b> Users who are on TikTok spend an average of <b>1 hour and 14 minutes <i>per day<\/i><\/b> on the app.<\/li>\n<li><b>Gaming Nation:<\/b> 81% of Australians play video games, with mobile gaming being the most popular (56% of us play on our phones).<\/li>\n<li><b>Facebook&#8217;s Hidden Power:<\/b> While it might not feel as dominant, Facebook is still the king of link clicks. It&#8217;s responsible for 67% of all web traffic that comes from a social media platform.<\/li>\n<li><b>Ad Spending:<\/b> Digital ads now make up 74% of all ad spending in Australia, totalling $15.4 billion.\n<p>The <a href=\"https:\/\/palink.co\/l\/pa1da4ee0ed25a030ac3bbb4ab653c472a\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/palink.co\/l\/pa1da4ee0ed25a030ac3bbb4ab653c472a&amp;source=gmail&amp;ust=1762401671817000&amp;usg=AOvVaw0dKpxRXdKiWXjLtfRbrtxc\">Digital 2026: Australia<\/a> report was created by <a href=\"https:\/\/palink.co\/l\/pacc60060d33e7efbed63936d97210d2a9\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/palink.co\/l\/pacc60060d33e7efbed63936d97210d2a9&amp;source=gmail&amp;ust=1762401671817000&amp;usg=AOvVaw1tGVhjH0AOkDjkdI05PG5o\">Meltwater <\/a>and <a href=\"https:\/\/palink.co\/l\/pa2b422208757e650cb5000061752ad1f1\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/palink.co\/l\/pa2b422208757e650cb5000061752ad1f1&amp;source=gmail&amp;ust=1762401671817000&amp;usg=AOvVaw1dKaShR1spnD9yPkiSV20o\">We Are Social.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Australians Now Spend a Full-Time Job&#8217;s Worth of Hours Online A new report shows Aussies are clocking an average of 41 hours per week on the internet, with social media taking up nearly half that time. If you feel like you&#8217;re &#8220;always online,&#8221; you&#8217;re not wrong. A major new report on Australia&#8217;s digital habits found we&#8217;re spending an average of<a class=\"more-link\" href=\"https:\/\/techdaily.com.au\/b2\/report-aussies-online-41-hours-a-week\/\">[Read More&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":9296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[824],"tags":[2597,968,2598],"class_list":["post-9295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digital-2020-australia-report","tag-internet-usage","tag-time-spent-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report: Aussies Online 41 Hours a Week - Tech Daily with Andy Wells<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techdaily.com.au\/b2\/report-aussies-online-41-hours-a-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: Aussies Online 41 Hours a Week - Tech Daily with Andy Wells\" \/>\n<meta property=\"og:description\" content=\"Australians Now Spend a Full-Time Job&#8217;s Worth of Hours Online A new report shows Aussies are clocking an average of 41 hours per week on the internet, with social media taking up nearly half that time. If you feel like you&#8217;re &#8220;always online,&#8221; you&#8217;re not wrong. 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